We may offer our Magazines through certain third party websites via a subscription page on such third party websites that is linked to this policy. For the avoidance of doubt, such subscription page is a “Covered Site” and this policy applies to information collected through the subscription page, but does not apply to information collected through the third party website.
Except as specified herein, this policy also does not apply to information you may provide to us offline; however please do be aware that if you subscribe offline to one of the magazines published by VAR Magazine, Inc. (“Magazines”), from time to time we make your postal addresses available to companies for marketing purposes.
Collection of Information
Information You Provide. VAR Magazine, Inc. generally collects Personally Identifiable Information that you voluntarily provide. For instance, when you enter a sweepstakes or contest, complete a survey, participate in a reader panel, register for those portions of our Covered Sites that may require registration, make a purchase, participate in our social networking features, request back issues of our Magazines, subscribe to our Magazines, subscribe to receive newsletters, promotional correspondence, or other electronic services, or send us an email or feedback, you may be asked to provide information such as your e-mail address, name, phone number, shipping address, and billing information, and we will collect such information as well as any other content you provide us in engaging in any of the above activities. Information such as your age, gender, hobbies or interests may also be requested. If you elect to post material to any blogs, forums, participate in our social networking features or other community boards that may be offered on our Covered Sites, then such materials will be collected and may be publicly available for others to view.
Gifs. We may use “clear GIFs” (aka “web beacons” or “pixel tags”) or similar technologies, in the sites and in our communications with you to enable us to know whether you have visited a web page or received a message. A clear GIF is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet enabling the verification of an individual’s viewing or receipt of a web page or message. A clear gif may enable us to relate your viewing or receipt of a web page or message to other information about you, including your Personally Identifiable Information.
IP Address. Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. Our server may also record the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on our Covered Sites, the web sites you visit after this web site; the ads you see; the ads you click on; other information about the type of web browser, computer, platform, related software and settings you are using; any search terms you have entered on this web site or a referral site; and other web usage activity and data logged by our web servers. We may use your IP address to help diagnose problems with our servers, gather broad demographic information, and administer our Covered Sites. We may also link this information with your Personally Identifiable Information when we feel that it is necessary to enforce compliance with our rules and policies or terms of service or to protect our Covered Sites, customers or others.
Location Information. We may, and may enable our advertisers to, collect your location via certain services we provide through digital applications, wireless access protocol services (“WAP Services”) or mobile phone service (“Mobile Services”). We, or the service provider, will inform you of such collection at the time you use the service. By using such service, you hereby consent to our collection, use and disclosure of your location information as described.
Use of Information.
VAR Magazine, Inc. uses information we collect from you in part to provide you with the service you have requested. If you subscribe to any of our Magazines, we may also use your e-mail address to send you a confirmation notice and your mailing address to send you your Magazine. Similarly, if you enter online sweepstakes, we will also use this information to notify you if you are a winner. We also use your information to register you, identify you as a user, improve our Covered Sites and services, send you administrative notifications, and respond to your inquiries. We might also send out e-mails to users and sweepstakes/contest entrants to announce special offers, services and announcements from our Covered Sites, our partners and/or our advertisers.
We may combine and use any and all information we collect on you either online or otherwise, including from third parties, for marketing purposes.
In addition, we may use information you provide us through emails, Q&A, blogs, forums, in response to polls, or through any other user generated submission for editorial purposes, and may use your name and any stories you provide us in articles published online and in our Magazines. If you provide us with personal anecdotes, they may be attributed to you. Hearst can edit, rewrite, use, and reuse the content, including your name, likeness, photograph, and biographical information you provide, with or without attribution, including publication in the Magazines, and in trade media, and advertising.
We may create anonymous data records from Personally Identifiable Information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
Disclosure of Your Information
In addition to the other disclosures described in this policy, VAR Magazine, Inc. may (and you authorize us to) share or disclose Personally Identifiable Information about you to other companies or individuals in the following situations:
We utilize third party service providers to provide products, services or functions on our behalf (such as sending emails or processing credit cards or fulfilling subscriptions), and ask these service providers to agree to maintain the confidentiality of your Personally Identifiable Information and not to use your Personally Identifiable Information for any reason except to carry out the purpose(s) for which we hired them (“Service Provider Exception”).
You have entered a contest or sweepstakes sponsored by a third party, in which case the information you provide via the contest or sweepstakes may be shared by us with that third party for their use in their discretion, including direct marketing. Some of our contests and sweepstakes will ask you at the time of entry whether you would like to have your personal information shared with the sponsor, in which case we will honor your selection. Other contests will not give you that option and in that event, if you do not want your information to be shared, you should not enter the contest. The privacy policies of such third party companies apply to their use and disclosure of your information that we collect and disclose to such third party companies.
The entity to whom the information is disclosed is a Shared Registration Site (as defined in Section 3(c) above).
The entity to whom the information is disclosed is an Affiliate of VAR Magazine, Inc.
In accordance with your indicated preferences (e.g., you indicated you wanted to receive promotional materials directly from a third party partner).
The entity is a third party who wants to promote goods and services we think would be of interest to you.
You have furnished us Personally Identifiable Information with the intent that it be forwarded to a third party for use in connection with a specified service you are electing to participate in (examples include, without limitation, e-commerce partners, services to help old friends locate you online, etc.);
Advertising Disclosure. In addition to ads that we serve you directly, we use third-party advertising companies to serve ads when you visit our Covered Sites. Both we and our advertising companies may use information about your visits to this Covered Site and other sites you may visit to serve ads to you. In the course of serving advertisements to you, a unique third-party cookie may be placed or recognized on your browser by such advertisers. In addition, we and our advertising companies may use Web beacons to help manage our online advertising. These Web beacons enable us and our third-party ad serving companies to recognize a browser’s cookie when a browser visits this site and to learn which banner ads bring users to our website and to serve you ads that you may find of interest elsewhere on the internet. Both VAR Magazine, Inc. and these companies may use information (not including your names, address, email address or telephone number) about your visits to these sites and other websites in order to provide advertisements about goods and services of interest to you.
Right to Opt-out
Your Privacy Rights requires certain businesses to respond to requests from customers asking about the businesses’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternatively, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information sharing. We have such a policy in place. Section 5(d) explains our practices and how you can opt-out of having your information shared for such purposes, in accordance with such laws. In addition if you wish to find out about any rights you may have you may notify us at [email protected].
Mobile Opt-out. We may provide you messages, including marketing, via your wireless email address or by short message service (“SMS Service”), WAP or Mobile Services as described in Section 6. You may opt-out of these messages from us by replying “STOP” or following the instructions provided in the message.
Marketing provided by VAR Magazine, Inc. From time to time we may send you promotional materials on behalf of VAR Magazine, Inc. and/or third parties. If you want us to stop sending you promotional materials to your email, you may follow the unsubscribe instructions in the email. Certain Covered Sites may include a customer service link at the bottom of such site. If so, you may also manage your email preferences through that link.
Marketing provided by Third Parties. From time to time we may disclose your contact information to third parties to allow them to market their products or services to you. This may be information we received from you offline and online. If you want us to stop further sharing your email contact information with third parties, (if we have your email contact information), you may notify us at [email protected]. Please follow the instructions provided to you by third parties to unsubscribe from their messages.
Exceptions. If you have opted-out as described above, and thereafter you elect to use a service or promotion that requires us to contact you or share your information with a third party (e.g., you enter into a contest or sweepstakes or use an ecommerce service after opting-out), then your previous opt-out preferences will not apply to such service. Despite your indicated preferences, we may send you service related communications, including notices about your subscription, and we may continue disclosing your information to third parties under the Service Provider Exception, Legal Exceptions, and Acquisition Exception described above.
Device Settings. Our digital applications may provide you alerts and you can change your preferences regarding these alerts through your device settings.
7. Security of Your Personally Identifiable Information. We use a variety of industry-standard security technologies and procedures to help protect your Personally Identifiable Information from unauthorized access, use, or disclosure. We also require you to enter a password to access your registration information. Please do not disclose your registration password to unauthorized people. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while VAR Magazine, Inc. uses reasonable efforts to protect your Personally Identifiable Information, VAR Magazine, Inc. cannot guarantee its absolute security.
8. Kids And Parents. The Covered Sites are not intended for use by children, especially those under age 13. If your children disclose information about themselves in our public discussion areas, they may get unsolicited messages from other parties. Accordingly, you should tell them not to do so. There are also commercially available tools to help you limits your children’s exposure to material online.
9. Non-U.S. Users. If you are located outside of the United States, please note that the information you provide to us will be transferred to and processed in the United States, where laws regarding processing of Personally Identifiable Information may be less stringent than the laws in your country. By using this Covered Site, you consent to this transfer and processing. You also consent to the adjudication of any disputes arising in connection with this Covered Site in the federal and state courts of, and in accordance with the laws of, the state of New York.
This policy was last updated on May 22, 2012.